Hi, I’m Brian Dyer, the new President of Sterling ATM.
I started my career here as CFO, then COO, roles where you’re mostly behind the scenes, focused on operations, finances, and plant performance. And honestly, that’s always felt natural to me. Growing up, I played offensive line in football. That’s a position where you work shoulder-to-shoulder with your teammates, doing the gritty, unglamorous work that lets everyone else shine.
You’re not in the spotlight like the quarterback or the receivers, but you have a major impact on the success of the rest of your team.
That’s the mindset I’ve brought to Sterling, and it’s the mindset I’ll bring to serving you as President. To me, working “in the trenches” also means being close to the action. So in this new role, I want to meet you, our customers, understand your world more deeply, and learn what else Sterling can do to help you win.
The truth is: Sterling is capable of more than what we’re doing for many of our customers today. We’ve already proven that. Several years ago, we aimed our capabilities at something completely new for us, off-road camping trailers, and in a short time, helped build Bean Trailer into one of the most respected brands in that industry. If we can go from knowing almost nothing about trailers to being a leader there, we can absolutely take that same ability and apply it to new solutions for our banking customers.
My goal is simple:
To relentlessly pursue improved quality in our products and the experience our customers have working with us, and to eliminate wonder. When you have to ask a question, it means you’re been left to wonder about something. I want us to anticipate what you need, information, support, new solutions, before you have to ask.
So, over the coming months, you’ll see me out in the field, visiting branches, plants, and offices, listening and learning. If you’re a Sterling customer, I’d love to connect. If you’re not yet, I’d love the chance to show you what we can do. Thank you for the trust you’ve placed in Sterling.
I’m excited to work in the trenches for you, and to help build what’s next, together.
