case studies

  • BBVA Bank
    Implementing a consistent ATM brand network for BBVA across states.
  • Washington Federal
    Creating a brand image that is recognizable across the entire bank footprint.
  • Cardtronics
    Creating cost-effective, co-branded signage that is recognizable worldwide.
  • First Citizens
    Updating retail merchandising system to engage a broader audience.
  • First Hawaiian
    Taking the "less is more" approach to retail merchandising.
  • Mountain American FCU
    Increasing brand awareness and creating cross-selling opportunities at the drive-thru.

First Citizens

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The Challenge

First Citizens asked us to develop an aesthetically pleasing, strategically placed Retail Merchandise Fixture System, that would appeal to their current customer base and engage a younger audience. According to senior management, their current fixture system was old looking, worn out, and not “selling” for them.

The Process
Several steps were taken to ensure that the design met all of the established criteria and objectives. This was achieved through select branch surveys and audits, interviews with branch managers, and multiple meetings with the Retail & Marketing teams at First Citizens. Sterling also analyzed the traffic flow, sight lines and overall layout of each branch in order to optimize the placement strategy. Further, we reviewed the drive-through traffic for frequency and tendency patterns.

The Result

Sterling was able to design a sleek, complete and complementary line of products that tied into First Citizen’s branch environments, yet was progressive in appearance. It reflected the classic appearance that has made First Citizens successful through the years, but with a modern, updated look and feel. Through the select branch analysis process, Sterling was given the task of surveying all of the First Citizens network, making recommendations that were accepted not only on the type of product needed for each location, but the optimum placement for each. View a downloadable pdf of this case study.