case studies

  • BBVA Bank
    Implementing a consistent ATM brand network for BBVA across states.
  • Washington Federal
    Creating a brand image that is recognizable across the entire bank footprint.
  • Cardtronics
    Creating cost-effective, co-branded signage that is recognizable worldwide.
  • First Citizens
    Updating retail merchandising system to engage a broader audience.
  • First Hawaiian
    Taking the "less is more" approach to retail merchandising.
  • Mountain American FCU
    Increasing brand awareness and creating cross-selling opportunities at the drive-thru.

BBVA Bank

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The Challenge

BBVA is a progressive, mid-sized regional bank headquartered in Birmingham, Alabama. Under the direction of their European ownership, BBVA has grown rapidly over the last few year via acquisition. Additionally, they have developed high profile marketing partnerships with professional associations such as the NBA, and sports venues like BBVA Compass Stadium in Houston, Texas.

BBVA’s rapid growth through acquisition resulted in inconsistent and antiquated brand expression for their ATM network. After an initial successful design and installation of creative surrounds at BBVA Compass Stadium - and an RFP selection process - Sterling ATM was selected to design and implement a consistent ATM brand for their entire ATM network.

The Result

Working with BBVA, Sterling developed a family of cost effective through-the-wall (TTW) surrounds, toppers (walk up and drive up) and canopies to project a clean, inviting and updated look to their ATMs. Sterling managed every aspect of the implementation from site survey to manufacturing and installation. From high-end custom locations like Houston Tower and BBVA Compass Stadium, to refurbishment of one-off ATM structures, Sterling is living up to their creed of Keeping it SimpleView a downloadable pdf of this case study.